Marco Bacchetta | Prospire

Marco Bacchetta | Prospire Senior Consultant

Strategy, Innovation and Marketing

Marco Bacchetta thrives on helping companies position themselves and develop sustainable strategies in a world characterized by volatility, uncertainty, complexity and ambiguity. Always with the objective of ensuring the long-term success of the company. Before joining Prospire in 2020 as a Senior Consultant, he was Head of Product Management in the "fast moving” consumer goods sector, responsible for the strategic development of his business unit. He gained over 10 years of experience in strategy, marketing and product management and holds an Executive MBA from the University of St. Gallen (HSG).

"If you want to go quickly, go alone. If you want to go far, go together." (African proverb)

His passion is the exploration of customer needs and the creative development of suitable solution concepts. In his professional career, Marco Bacchetta has acquired many years of expertise in the conception, design and market launch of new products and services. He has driven many analogue and digital products from the initial idea to a successful launch on the market. 
Besides developing products, another of his passions is people development. With years of experience as a manager and leader, he knows the unbeatable value of a good team and the inspiring dynamics when everyone pushes in the same direction. It is important to him to encourage other people and enable them to solve complex problems on their own. He believes that only versatile personalities and opinions lead to the best results.

"Only variety can absorb variety." (William Ross Ashby)

Marco Bacchetta is also versatile in his leisure time. On one hand, he has a very pronounced sportive side. On the other hand, he is also a man of pleasure with an affinity for good company, cuisine and culture. As a hobby barista, he has already been told that he makes the best espresso north of Milan.



  • Corporate and Business Unit Strategy
  • Innovation Management
  • Marketing and Branding
  • Client Journeys and Product Management
  • Leadership and Change Management
  • End-to-End Process Development

get in touch with us

Marco Bacchetta,  Consultant at Prospire, is looking forward to talk with you

Prospire AG | Limmatquai 112 | CH-8001 Zurich | Switzerland
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